NHL Takes Out Full Page Apology Ad In North American Newspapers


The NHL took out a full page ad in several North American newspapers, including USA Today, The New York Times, The Boston Globe, and The Wall Street Journal to publish an open letter to hockey fans apologizing for the NHL lockout. Above is a screenshot of the apology letter, and you can read the full text below as well:

Dear fans:

As your teams prepare for the opening face-off of the 2012-13 season, we thank you for your patience and we apologize to you for the time we missed. From today forward, we will do everything we can to make this season worth the wait.

We are committed to earning back your trust and support the same way it’s earned on the ice: with hard work and unwavering dedication. Your cheers drive us forward, and we’re committed to making you proud to be a fan – by delivering a game with the action, the skill and the intensity you deserve.

Like you, we’ve missed NHL hockey. We’ve missed the clutch goals, the big hits, the electrifying saves. We’ve missed the flash of red light, the sound of the siren and the way the building shakes when the home team scores.

It’s time to focus on the best athletes in the world, on the enduring greatness of the game and – above all – on the connection that binds fans, players and families everywhere. NHL hockey is the best in the world. The future is incredibly bright. So let’s drop the puck and marvel at all the remarkable things the players do with it.

With respect and appreciation,

The National Hockey League.

P.S. We hope you’ll get in on the action. And again, thank you.

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Pete Blackburn
Founder & lead editor of The Nosebleeds. Journalism graduate of Endicott College, Class of 2013. Boston born & raised. Lover of sports, binge television watching, music that doesn't suck & everything '90s. Not a tall drink of water. Follow @PeteBlackburn 
  • Smokey

    Well it s about time they came to their senses.

  • http://msn patrick

    Im sorry to I just may have to boycott this year , season what season Gary Bateman needs to take a long fffff walk off a short pier !!!!!!!!!!!!!

  • Jimmy Carl Black

    So the fuck what? Talk is cheap. GIVE the fans something to SHOW you really care. How about ticket discounts, free NHL Center Ice, etc? We’re supposed to come crawling back, paying the same extortionate prices just because you give a half-assed apology? No thanks… I’ll stick with college hockey. At least their players backcheck.

    • Lala

      Hahaha! I love your last sentence! Isn’t that the truth. After the debacle of the lockout, if I have to endure an entire season of loafing, whining, prima donnas, I may just pass on watching the NHL for good.