Welp, it’s pretty clear that some idiots in Chicago didn’t learn anything from the backlash that Toronto Maple Leafs fan received for bringing a “Toronto Stronger” sign to a game during the opening round of the playoffs.
Chicago-based clothing company Cubby Tees is now producing and selling “Chicago Stronger” t-shirts for dumb, insensitive Blackhawks fans who have trouble separating sports from life:
From the company’s website:
Following the tragedy of the Boston Marathon bombing, the nation rallied around Beantown and its “Boston Strong” motto, which has since been appropriated by its sports teams. We love Boston and support/admire its people, but don’t believe that the homicidal lunacy of two disturbed locals has rendered its teams invincible. This is about hockey, this is about O-6 pride, this is about the Cup.
I know a lot of Leafs fans were upset when they saw that “Toronto Stronger” sign and I’m sure this is going to bother a decent amount of ‘Hawks fans as well. The ones who are intelligent enough to disassociate a hockey series with a terrible tragedy that injured hundreds of innocent people shouldn’t get a bad rap just because of a few ignorant morons trying to make a buck.
And while we’re on the subject, I really wish people would stop using “Boston Strong” as a rallying cry for local sports teams. The mantra was created to help the marathon bombing victims overcome the tragedy; using it for any other reason kind of cheapens the motto and dilutes the reason it exists in the first place.
I really hope nobody buys these shirts and the people over at Cubby’s have enough sense to stop selling them. If you want to send them an email, feel free- email@example.com.
UPDATE [6/14 9:49 AM] : Cubby’s has pulled the shirts and posted a lengthy message apologizing (kind of, but not really) for them.
Anyone who believes that the shirt exploited or mocked those injured in the horrible events of Patriots’ Day regrettably missed our point and did not read/process our accompanying commentary; nowhere on the shirt’s face (or within its subtext or motivation) did we take aim at the victims or make light of the incident — nor would we ever. The design poked fun at the embarrassing self-congratulatory branding of the tragedy, and its inappropriate adoption by BOSTON FANS AS A MINIMIZING SPORTS ANTHEM, not the sad reality of that day’s mayhem.
Our hearts go out to all of those touched by the 3 fatalities and 30 serious injuries from that crime – this is not a recalcitrant statement motivated by your Tweets, we said (and felt) this right from the beginning. We love Boston, we love Bostonians. There was nothing in this shirt intended to trivialize the real losses; the design was based on the puzzling creation of a “Boston Strong” slogan in the first place, and then the use of that banner for the glory of New England pro teams.