Chicago clothing company creates “Chicago Stronger” t-shirts [UPDATE]

Welp, it’s pretty clear that some idiots in Chicago didn’t learn anything from the backlash that Toronto Maple Leafs fan received for bringing a “Toronto Stronger” sign to a game during the opening round of the playoffs.

Chicago-based clothing company Cubby Tees is now producing and selling “Chicago Stronger” t-shirts for dumb, insensitive Blackhawks fans who have trouble separating sports from life:

Screen Shot 2013-06-13 at 11.01.28 PMChicago_Strong_Blackhawks_Stanley_Cup--SHIRT--SPG Chicago_Strong_Blackhawks_Stanley_Cup--SHIRT--RED--CIRCLE

From the company’s website:

Following the tragedy of the Boston Marathon bombing, the nation rallied around Beantown and its “Boston Strong” motto, which has since been appropriated by its sports teams. We love Boston and support/admire its people, but don’t believe that the homicidal lunacy of two disturbed locals has rendered its teams invincible. This is about hockey, this is about O-6 pride, this is about the Cup.

I know a lot of Leafs fans were upset when they saw that “Toronto Stronger” sign and I’m sure this is going to bother a decent amount of ‘Hawks fans as well. The ones who are intelligent enough to disassociate a hockey series with a terrible tragedy that injured hundreds of innocent people shouldn’t get a bad rap just because of a few ignorant morons trying to make a buck.

And while we’re on the subject, I really wish people would stop using “Boston Strong” as a rallying cry for local sports teams. The mantra was created to help the marathon bombing victims overcome the tragedy; using it for any other reason kind of cheapens the motto and dilutes the reason it exists in the first place.

I really hope nobody buys these shirts and the people over at Cubby’s have enough sense to stop selling them. If you want to send them an email, feel free-

UPDATE [6/14 9:49 AM] : Cubby’s has pulled the shirts and posted a lengthy message apologizing (kind of, but not really) for them.

 Anyone who believes that the shirt exploited or mocked those injured in the horrible events of Patriots’ Day regrettably missed our point and did not read/process our accompanying commentary; nowhere on the shirt’s face (or within its subtext or motivation) did we take aim at the victims or make light of the incident — nor would we ever. The design poked fun at the embarrassing self-congratulatory branding of the tragedy, and its inappropriate adoption by BOSTON FANS AS A MINIMIZING SPORTS ANTHEM, not the sad reality of that day’s mayhem. 

Our hearts go out to all of those touched by the 3 fatalities and 30 serious injuries from that crime – this is not a recalcitrant statement motivated by your Tweets, we said (and felt) this right from the beginning. We love Boston, we love Bostonians. There was nothing in this shirt intended to trivialize the real losses; the design was based on the puzzling creation of a “Boston Strong” slogan in the first place, and then the use of that banner for the glory of New England pro teams.

[h/t @JustinDOY]

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Pete Blackburn
Founder & lead editor of The Nosebleeds. Journalism graduate of Endicott College, Class of 2013. Boston born & raised.
  • CoachKevinAKrueger

    I’ll email Cubby’s Tees, Justin.

  • i hate hipsters

    stupid hipster writer…stop making something out of nothing.
    just need hits on your too lame blog?

    • SomeNo1

      Lol. wow. So I take it you got a shirt, idiot?

      • Hawker1

        I didn’t, but that’s because I’m neither a Chicagoan nor a hockey fan. Now I would gladly wear one just to piss off whining morons like you.

        • SomeNo1

          I’m neither of those things either, moron. Lol. Btw, you seem more pissed off than me.

  • Anthony13

    I don’t see anything insensitive about this. I do see some thin skin being exposed. Nothing about this t-shirt is making light of what happened in Boston. Ease up.

  • tbarnard

    Sorry , but I’m so sick of everyone being so politically correct and trying to make something out of nothing! If you don’t like it or approve of it, don’t buy it and please quit trying to force your opinion on everyone else. This is America and not everyone has to agree.

  • EnnIsFor

    I find it really difficult to get upset about this, since – as you point out – Boston sports fans are more or less mis-appropriating this for their own use. And given this sentiment: “The ones who are intelligent enough to disassociate a hockey series with a terrible tragedy that injured hundreds of innocent people shouldn’t get a bad rap just because of a few ignorant morons trying to make a buck.” Isn’t that essentially what Boston apparel companies are doing, as well? Your last sentence speaks to this, but somebody’s buying and wearing all those “Boston Strong” tee shirts.

    • thenosebleeds

      The difference there is that many (I hope most) of the ‘Boston Strong’ t-shirts that people wear were bought soon after the bombing tragedy & the proceeds went to the One Fund to help victims.

  • David Barnes

    I got pretty low when Boston started a 9/11 Slush Fund. What’s that about 4 mil per person? About 10 people are victims of murder in Detroit a week. What property damage did Boston have? Moore, Ok. got it much worse. That rig that blew up in Texas was much worse. When NYC got so much money in the Slush Fund, they were looking to give back donations. Print the shirts, Freedom of Speech

    • HawksFan89

      you just sound like an idiotic fool.

  • David Barnes

    Boston even Stole the Cancer ribbon, tasteless.

    • HawksFan89

      Troll harder, idiot.

  • SomeNo1

    Idiots complaining about political correctness. Funny how you and they complain about Boston’s use of the slogan, not considering you’re misinterpreting their message. No, we’re just misinterpreting *your* “clever” twist on it. So they try and exploit the message, if indirectly, for publicity and financial gains, but then get upset when it gets the wrong publicity. I blame their lack of creativity and PR, not political correctness. I read their commentary. I found it humorously ironic with the juxtaposition to a shirt with “Chicago Stronger” on it. Lol.

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