Because they’re not powerful enough already, Google might buy ‘NFL Sunday Ticket’


With the NFL’s exclusive “Sunday Ticket” deal with DirecTV running out after the 2014 season, some of the league’s most influential suits (including commissioner Roger Goodell) met with the CEO of media powerhouse corporation Google on Tuesday.

From All Things D:

Google CEO Larry Page, along with YouTube content boss Robert Kyncl, met with a delegation from the NFL led by commissioner Roger Goodell. And the Sunday Ticket package was among the topics of discussion, according to people familiar with the meeting.

An informal chat is a very long way from a deal, so there’s no need to invest too much in the conversation quite yet. And I’m told that Goodell and other NFL executives are meeting with multiple Silicon Valley companies on this trip, which is one they make annually.

It’s obviously too early to make anything of this meeting right now, but Google and the NFL is certainly a partnership that would make quite a bit of sense. The world’s most powerful media company owning the exclusive rights to America’s most popular sport would be, if nothing else, a very interesting concept.

Google, who owns YouTube, has also been playing with the idea of breaking into the television market but has yet to make a big splash…yet. Gaining the rights to exclusive NFL coverage would definitely be that big splash.

If Google does intend to buy Sunday Ticket, it will definitely not come cheap. DirecTV currently dishes out $1 billion on an annual basis for the package.

But, hey, if there’s a company with a billion dollars to give out for a media acquisition, it’s Google.

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Pete Blackburn
Founder & lead editor of The Nosebleeds. Journalism graduate of Endicott College, Class of 2013. Boston born & raised. Lover of sports, binge television watching, music that doesn't suck & everything '90s. Not a tall drink of water. Follow @PeteBlackburn