Lorde’s smash hit “Royals” has made it’s ad debut with this new, two-minute commercial for the Samsung Galaxy Note 3. Samsung has really been stepping up their advertising game lately and this commercial, which also features an appearance from global soccer star Lionel Messi, is pretty impressive.
Skipping what might have been more lyrically appropriate endorsements like Cadillac, Crystal, Grey Goose or Maybach, the 16-year-old New Zealand singer Lorde lends the melody of her chart-topping hit “Royals” to this two-minute Samsung ad. Directed by Furlined’s Adam Hashemi, the spot tells the story of a mysterious character who arrives in a blighted city setting and uses his Galaxy Note 3 tablet and Galaxy Gear smart watch to set in motion an at-first-cryptic urban development project.
The youth of the city follow the man through the deserted streets, each taking turns singing the Lorde song—a version that’s pretty faithful to the original, despite the different voices. Eventually, there’s a scene of complete destruction, followed by utter renewal—as the mystery man turns out to be the world’s most famous soccer player.
Your move, Apple.